In case of two people playing
To play the Pocky game, a man and a lady will hold each end of the Pocky with their mouth, and eat it from each end so that in the end their lips almost touch like they are kissing. It’s a game to enjoy the pounding of your heart by doing so. It’s a wonderful game full of ideas that was made up to have fun in a group party of men and ladies mixed up, called “Goukon” in Japan.
You lose when you look away from embarrassment or you let go of the Pocky.